Stopping gender stereotyped toys in 2019

Jan 2, 2019

 

The Advertising Standards Authority in the United Kingdom recently announced that it will release a new code to ban gender stereotyping in advertisements in June 2019. Harmful gender stereotypes will be banned from advertisement of British companies.

After the release of this positive notice the gender equality and women’s rights charity Fawcett Society decided to launch a social media campaign in order to combat gender stereotyped toys in the lead up to Christmas.

Sam Smethers, Fawcett Chief Executive, says: “What the ASA has done is very welcome. It is time for us to wake up to the harm that gender norms and stereotypes can do. Limiting girls’ horizons and career choices, objectifying women and causing them to self-harm; legitimising violence and aggression in boys and inhibiting dads’ caring roles. Our society and our economy pays a heavy price for the constraints we place on boys and girls from our earliest moments of life. It has to change.”

In 2015 IAWM itself took a stance against toy genderization. During the EU-project She Culture five artists from different countries created videos against gender-stereotyping toys. The videos can be accessed here. This is the video created of the Italian artist Teresa Sala:

Latest News

Violence against women and girls in Mexico

The Museo de la Mujer invites you to the conversation Violence against women and girls in Mexico, today, in commemoration of the International Day for the Elimination of Violence against Women ÔÖÇ´ŞĆ­čží. The appointment is this Friday, November 25, 2022 at 11 am. In this...

read more

Filmrelease Among us women

A film about birth, empowerment and being a woman in a changing society! Cooperation with the award-winning documentary AMONG US WOMEN - The Birthcaf├ę Campaign continues to raise awareness and solidarity 'among us women' with Birthcaf├ęs. Join us! among us women -...

read more

Between the Worlds

Women's Museum Hittisau presents: 13.11.22 - 18.06.23 A photos and audio project by Nurith Wagner-Strauss Between the Worlds - Born 1915-1935: Hear their stories They were born between 1915-1935 and were young girls during the Second World War or still children. They...

read more
Share This